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Beyond the Campaign: Why Disability Must Be Part of Every Brand

Disability representation should not be limited to awareness campaigns or special events. It must be a consistent part of an organization's identity and values. This includes hiring, promoting, and involving persons with disabilities in all aspects of the business, ensuring that their voices and experiences are heard and valued.

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IEO, Helping Hands Mark Pakistan Independence Day

During Pakistan’s Independence Day celebrations at the IEO Independent Living Centre, disability-focused organizations Inclusion and Empowerment Organization (IEO) and Helping Hands for Relief reaffirmed their partnership to promote independence, equal opportunity, and full social participation for persons with disabilities. The visit showcased IEO’s rehabilitation and skills-training services and concluded with a renewed commitment from both organizations to deepen cooperation on inclusion and empowerment.